Reason Reyes serves as the Technical Assistance Manager for the Smoking Cessation Leadership Center . As the TAM, Reason provides leadership and coordination to numerous performance partnerships, serving as a liaison between SCLC and organizational partners. She assists in the development of multiple performance partnerships and the organization of diverse groups around the results-based accountability model. Reason promotes all aspects of SCLC's cessation efforts and links SCLC partnerships to existing best practices. She collaborates with the director, deputy director, and marketing director to ensure action plans are coordinated and integrated with the program's overall strategic plan.

A graduate of the University of San Francisco (USF), Reason earned her bachelor's degree in biology with a minor in chemistry, attributable to her interest in science and health care. She loves spending family time with her husband, Cocoy, and dog, Punky Brewster. She is also a choir member of the Iglesia Ni Cristo (Church of Christ).