Today, CDC launched the 2017 Tips From Former Smokers™ (Tips™) campaign. This year, a variety of ads from previous years will be included in the media buy and feature diseases and conditions, such as throat and lung cancer, heart attack, stroke, periodontal disease, asthma, and chronic obstructive pulmonary disease (COPD).
Following are materials to help promote the 2017 Tips campaign launch. We hope these resources will help your planning efforts and further support people in your own community who want to quit. Please take a moment to review the following information to learn more about the campaign and how you can help support it. Also, please share this e-mail with your tobacco control partners so that they can plan to use our materials, too.
Social/Digital Media Activities
OSH is planning social and digital media activities for the campaign launch. Please refer to the e-mail that was sent on Thursday, January 5th, 2017.
• To take advantage of all the activities OSH has planned on our social media profiles, you may wish to “like” and “follow” CDC Tobacco Free on Facebook and Twitter and subscribe to the Tips From Former Smokers playlist on YouTube. Doing so allows you to receive and share status updates and profile updates as they are posted.
CDC Feature Article
A feature article, “Tips™ Campaign: Still a Best Buy for Public Health,” will be available later this week on CDC.gov. This article profiles a variety of Tips campaign participants who have appeared in ads over the years. This feature also includes helpful, free quitting resources. Please be sure to send this article to the members of your listservs.
The OSH features page also provides a convenient link to the CDC feature article as well as to quitting resources and social media tools.
Materials for Public Health Professionals, Health Care Providers, Faith Leaders, and Military-Serving Organizations
The campaign offers many free resources for public health professionals to help educate people about the dangers of smoking.
• Download Tips print ads, including posters available in English and Spanish, and place them in community locations, including healthcare settings, to reach smokers.
• Use matte articles for placement in your organization's newsletters.
Health Care Providers can help their patients quit. Tips ads may inspire some of your smoking patients to think about quitting. For those patients who are ready to quit, you can be the motivation they need to become former smokers themselves. There are many resources available:
• A fact sheet about Tips and how health care professionals can get involved and support patients.
• A handout for patients giving “Reasons to Quit Smoking”.
• A printable, pocket-size intervention card lists steps for conducting a brief tobacco intervention with your patients.
Faith leaders play an important role in fighting tobacco use. There are specific resources for your audiences that can help members of your community quit smoking for good.
• Faith-Based Fact Sheets provide information about tobacco use in your state.
• The faith-based webinar, ‘It Takes Faith - Addressing Tobacco Use within the Faith Community’ features presentations from national faith leaders; those working in health ministry; and the CDC.
Military members and veterans need support to quit smoking. Now is the time to promote smoking cessation to military members. You can help with these and other resources.
• TRICARE is dedicated to helping users quit tobacco and live a healthier life with Tobacco Cessation
• A Department of Defense-sponsored website offers free help for those of you who are on active duty or who are retired at Quit Tobacco-UCanQuit2.org
Tips Web Site Resources
CDC.gov/tips has comprehensive resources for you to use and promote, including:
• Biographies and additional interviews with the ad participants
• Overviews of the health conditions featured in the campaign
• Spanish-language content
• “I’m Ready to Quit” practical tips for quitting smoking
• Web badges to post on your site to link readers to the compelling personal stories on the Tips Web site
• Printable Tips ads to hang in your workplace
Materials From the Tips From Former Smokers Download Center
Access free materials at plowsharegroup.com/cdctips. These include low-resolution TV ads, radio, online, print, and out-of-home ads; and public service announcements.
CDC’s Media Campaign Resource Center (MCRC)
CDC.gov/tobacco/MCRC offers broadcast-quality Tips ads and other tobacco countermarketing ads for paid campaigns.
We hope these products and tools will assist your efforts to promote the 2017 Tips From Former Smokers campaign. If you have additional questions about the 2017 Tips campaign, please contact TobaccoMediaCampaign@cdc.gov.
CDC’s Office on Smoking and Health