Campaigns & Initiatives

  • Pathways to Freedom: Leading the Way to a Smoke Free Community©, from NAAPTPN (National African American Tobacco Prevention Network)
  • Tobacco Free College Campus Initiative
  • Save Lives: Ask, Advise, Refer and the California Smoker's Helpline
  • American Academy of Family Physicians Ask and Act initiative
    • Podcasts - AAFP has released four podcasts in its "Ask the Expert" tobacco cessation podcast series. The podcasts are part of the Academy's Ask and Act tobacco cessation program. Each of the brief audio interviews with clinical content experts covers a specific tobacco-related topic.
    • Treating Tobacco Dependence -- View this webcast to learn about new pharmacotherapies, counseling strategies, quick interventions and reimbursement.
    • Become a Tobacco Aware Practice: Using an Organizational and Team-based Approach -- View this webcast to learn how to structure your office to identify tobacco users, and streamline your efforts to help them quit. This webcast is for your entire practice team.
    • Beyond the Guidelines: Advances in Tobacco Cessation Treatment and Payment -- View this webcast to learn about evidence-based treatment, effective counseling strategies and reimbursement. Available for up to 2.0 Prescribed CME credits through April 24, 2008.
    • How to Provide Tobacco Cessation Treatment to Patients with Mental Illness -- This interview with family physician Julie Wood, MD, gives an overview of how and why physicians should address tobacco use with their patients with mental illnesses. Dr. Wood discusses effective forms of counseling and pharmacotherapy. The podcast is one component of the AAFP's efforts to educate family physicians on effective tobacco cessation treatment for patients with mental illness. The AAFP has also created a new section on the Ask and Act website titled "Smoking and Mental Illness" and added mental health slides to CME presentations. 
  • ASPIRE project (A Smoking Prevention Interactive Experience)
  • My Greatest Enemy, a campaign developed by Better World Advertising to raise awareness about high smoking rates among the LGBT community. Used by various city and state health departments.
  • CDC’s Tips From Former Smokers Campaign Resources and Web Site - CDC began 2013 phase of the Tips from Former Smokers campaign with ads in television, radio, billboards, magazines, newspapers, and online in video, display, and mobile formats.  These ads will air Monday, April 1, 2013, through June 23, 2013. The 2013 campaign will focus on additional smoking-related health conditions that were not revealed in the first phase, including COPD, adult asthma, and complications with a person who has diabetes.  Specific population groups will also be addressed, which include American Indian/Alaskan Native and LGBT communities.
  • CDC’s Media Campaign Resource Center (MCRC)
  • Rethink Butts--Our partners at Legacy have launched a brand new campaign to reduce cigarette butt litter called “Rethink Butts” with the environmental organization Leave No Trace.  As part of the campaign, Legacy will distribute the Public Service Announcements (PSAs) to radio and television stations nationwide, post the PSAs on social media channels, and conduct earned media outreach on the topic. Here is the direct link to the PSAs: http://www.youtube.com/watch?feature=player_embedded&v=FfXgmHihfWk. As well, you can download a toolkit with ideas on ways to help stop toxic litter from RethinkButts.org.
  • Trinkets & Trash is a surveillance project and archive at the UMDNJ – School of Public Health that monitors tobacco industry marketing in magazines, direct mail, e‐mail, websites, and other channels.
  • Million Hearts is a public-private sector initiative headed by HHS aiming to prevent 1 million heart attacks in 5 years.