CDC Tips from Former Smokers
CDC's Office on Smoking & Health launched the Tips From Former Smokers (TIPS) campaign on March 15, 2012, to raise awareness of the human suffering caused by smoking and to encourage smokers to quit. The TIPS campaign underscores the immediate damage that smoking can cause to the body and features people who experienced smoking-related diseases at a relatively young age. These compelling, personal stories communicate the real and devastating consequences of smoking. In 2016, new ads were developed featuring former smokers with depression, heart disease, and COPD. View the videos here.
The Real Cost
FDA's first youth tobacco prevention campaign, "The Real Cost," is designed to educate at-risk youth aged 12-17 about the harms of tobacco use. There are more than 10 million at-risk youth in the U.S. who are either open to smoking or already experimenting with cigarettes. "The Real Cost" campaign seeks to make these youth hyperconscious of the risk from every cigarette by highlighting consequences that youth are concerned about, like loss of control due to addiction, tooth loss and skin damage. In its newest ads, the campaign focuses on smokeless and spit tobacco, targeting boys who live in rural areas and are most at risk for smokeless tobacco initiation, and seeks to educate them about the dangers of the product. View the videos here.
Conversations for Change: A Demonstration of a Motivational Intervention for Tobacco Cessation
The Conversations for Change series of videos are produced by the Behavioral Health and Wellness Program (BHWP) in the School of Medicine at the University of Colorado Anschutz Medical Campus.
This video series is designed to be viewed in order and as part of a facilitated educational process. The information contained in each video builds upon the previous material. For individuals using these videos without a facilitator or in a training setting, there are accompanying worksheets to support your learning. View the videos here.
UC Quits, a project headed by UC Davis, has created provider training videos that target the importance of addressing tobacco, 5’As of tobacco cessation, medication management, the UC California Smokers Helpline, and reducing secondhand smoke exposure in children. Learn more about the project and view the videos.
Rx for Change Welcome by the Surgeon General
View introductory video of the US Surgeon General, Dr. Vivek Murthy, highlighting the need for health-care providers to address tobacco use.
Northern Lakes Community Mental Health Centers Tobacco-Free Campus Project
In 2014, the Lung Association in Michigan received one of only five Expanding Smokefree Communities, Community Transformation Grants in the U.S. to partner with Northern Lakes Community Mental Health and other human service agency representatives from six counties (Crawford, Grand Traverse, Leelanau, Missaukee, Roscommon, and Wexford) to work on a groundbreaking 12-month project.
The project resulted in a tobacco-free campus at all four Northern Lakes CMH office locations and a greatly enhanced capacity to help people with tobacco addiction to quit.
NAMI Hearts and Minds
Funded in part by SCLC, NAMI's Hearts and Minds is a health education program to promote sound "mind and body" health practices among individuals who live with serious mental illness.
The "Hearts and Minds" initiative takes aim at risk factors like high blood pressure, high cholesterol, smoking and obesity for major illnesses such as heart disease, cancer and diabetes.
The Next 50 Years
The Surgeon General has released "The Next 50 Years," an inspirational new video on ending the tobacco epidemic.
Catch up on truth's videos of its #FinishtIt campaign by visiting their YouTube channel.