Recent News

New truth ad - It's A Trap!

From Legacy: Think smoking on Saturday isn't a problem? What about smoking only at parties? Or only during final exams? Think again. truth® warns 'IT'S A TRAP' - in a new ad that humorously...

UC San Diego Study: Varenicline Not Boosting Number of Smokers Who Quit

The introduction of a new prescription smoking-cessation aid, varenicline, in 2006 has had no significant impact on the rate at which Americans age 18 and older successfully quit smoking, according...

Fast Company article: Legacy Rebrands as Truth Initiative; How The Truth Campaign Plans To End Youth Smoking Once And For All

The Legacy Foundation CEO Robin Koval talks about the organization's rebrand, new campaign, and hopes to inspire the end of tobacco.

Go Back to School Tobacco-free! Resources from the CDC

Below is from CDC's Office of Smoking and Health   Dear Colleagues: August is the start of back-to-school season. As the new school year approaches, parents and caregivers start preparing their...