Recent News

CVS marks 1 year anniversary of ending tobacco sales

Today, CVS Health marks the one-year anniversary of ending tobacco sales at CVS/pharmacy stores by releasing new data showing a measurable decrease in cigarette purchases across all retailers. CVS...

New truth ad - It's A Trap!

From Legacy: Think smoking on Saturday isn't a problem? What about smoking only at parties? Or only during final exams? Think again. truth® warns 'IT'S A TRAP' - in a new ad that humorously...

UC San Diego Study: Varenicline Not Boosting Number of Smokers Who Quit

The introduction of a new prescription smoking-cessation aid, varenicline, in 2006 has had no significant impact on the rate at which Americans age 18 and older successfully quit smoking, according...

Fast Company article: Legacy Rebrands as Truth Initiative; How The Truth Campaign Plans To End Youth Smoking Once And For All

The Legacy Foundation CEO Robin Koval talks about the organization's rebrand, new campaign, and hopes to inspire the end of tobacco.