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We are celebrating our 15 Year Anniversary!

In celebration, we've created new webinar bundles! Click here for more details.

Also, check out our latest Director's Corner to learn more about our journey.
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A new truth® campaign called #STOPPROFILING shines a light on how the tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.

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Ads will feature throat and lung cancer, heart attack, stroke, periodontal disease, asthma, and chronic obstructive pulmonary disease (COPD).

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Director's Corner

15 Years Went By Fast

On January 15, 2003, the Smoking Cessation Leadership Center at UCSF officially began, thanks to a five-year grant from The Robert Wood Johnson Foundation, and later supplemented by support from the then American Legacy Foundation, now Truth Initiative.

When I arrived at UCSF that day, I had no idea of the journey ahead. All I had was an office and the opportunity to hire staff and to develop mechanisms that would help organizations do a better job supporting quit attempts by smokers. What was known was the large gap between what clinicians should do and what they actually did. Read more...