SCLC's webinar series is integral to the technical assistance provided by the SCLC. Nationally recognized smoking cessation experts offer the latest information related to smoking cessation (including effective interventions) for the general and the behavioral health populations.

The Goals of SCLC’s Webinar Series:

  • Provide training and technical assistance to raise awareness of the many benefits smoking cessation efforts and to increase understanding of effective smoking cessation strategies.
  • Implement or enhance existing tobacco cessation services using evidence-based practices.
  • Ensure that consumers and staff have access to smoking cessation services and supports to promote health and wellness.
  • Establish partnerships between behavioral health and nicotine cessation organizations to increase available tobacco cessation resources in communities. 

SCLC has over 70 webinars covering the latest topics on tobacco addiction and recovery.

Current Webinars

Bambi Meets Godzilla: Addressing young adult tobacco use


Pamela M. Ling, MD, MPH

Professor of Medicine, University of California, San Francisco

Pam Ling is a Professor of Medicine at the University of California San Francisco, where she conducts research on tobacco, media, and social marketing with an emphasis on young people. Her work focuses on understanding how tobacco marketing encourages youth and young adults to initiate tobacco use, and counter-engineering these strategies to improve tobacco control programs. This work includes analyses of thousands of previously secret tobacco industry documents detailing marketing strategies targeting young adults. She has special interest in young adult smoking, the global proliferation of U.S. tobacco marketing strategies, marketing to women and other vulnerable populations, how marketing encourages the use of multiple tobacco products, and the use of tobacco with other substances such as alcohol and marijuana. She has another line of research devoted to understanding marketing of smokeless tobacco and other new and alternative tobacco products, including electronic cigarettes. Her goal is to use market research strategies to improve clinical, policy, and public health interventions.

Dr. Ling led a large multi-center trial funded by the NIH/National Cancer Institute State and Community Tobacco Control Initiative to evaluate novel interventions to decrease tobacco use among young adults in bars and nightclubs. She also directs the Postdoctoral Research Fellowship Training Program at the Center for Tobacco Control Research and Education at UCSF. Dr. Ling’s clinical work is in general internal medicine as a primary care physician.

Webinar Objectives

  1. Identify three strategies used by tobacco companies to encourage young people to start smoking

  2. Discuss how psychographic targeting enhances demographic targeting in marketing

  3. Assess the effectiveness of Social Branding interventions to decrease smoking among high risk young adult bar patrons

  4. Identify three new challenges affecting the future of young adult tobacco use and smoking cessation