Association Between the Tips From Former Smokers Campaign and Smoking Cessation Among Adults, United States, 2012-2018

Rebecca Murphy-Hoefer, PhD, MPH1; Kevin C. Davis, MA2; Brian A. King, PhD, MPH1; Diane Beistle, BA1; Robert Rodes, MS, MBA1; Corinne Graffunder, DrPH, MPH

CDC’s Office on Smoking and Health released a tobacco-related research brief yesterday in the journal, Preventing Chronic Disease (PCD), titled “Association Between the Tips From Former Smokers® Campaign and Smoking Cessation Among Adults, United States, 2012-2018.”

CDC launched the Tips From Former Smokers® (Tips®) campaign in March 2012 – the first federally funded anti-smoking ad campaign. This campaign profiles real people who are living with serious long-term health effects caused by smoking and secondhand smoke exposure. CDC analyzed data from a nationally representative longitudinal survey of U.S. adults who smoked cigarettes during 2012-2018, in order to assess the impact of the campaign on quit attempts and sustained-quits.

Among other findings, the article reveals that during 2012-2018, the Tips campaign was associated with an estimated 1 million sustained quits and 16.4 million quit attempts among U.S. adults.

The brief is available online at: https://www.cdc.gov/pcd/issues/2020/20_0052.htm.