Megan Jacobs, MPH is the Senior Vice President of product for the Innovations center at Truth Initiative, where she brings an empathic, user-centered approach to product design that is key to the successful quit-smoking and vaping programs used by millions of people looking to break free from addiction. Ms. Jacobs oversees product development for all Truth Initiative’s digital programs to help people quit smoking, vaping, or using any type of tobacco. She is the architect of Truth Initiative’s groundbreaking vaping cessation programs for teens and young adults. Her work on EX Program includes direct-to-consumer, enterprise, and academic research dimensions. She has served on the Counter Tools board of directors since 2020 and is a 2022 Emerging Social Purpose Leadership Fellow at the Aspen Institute American Express Leadership Academy 2.0.