Shu-Hong Zhu, Ph.D. is Professor of Public Health and the Director of the Center for Research and Intervention in Tobacco Control (CRITC) at the University of California, San Diego. Dr. Zhu is internationally recognized for his research on the effects of telephone counseling for smoking cessation, whose work has influenced the implementation of state tobacco quitlines in the U.S. and the practice of other quitlines across the world. In addition to continuing quitline research, Dr. Zhu examines the interface of individual- and population-based approaches to tobacco control and how public health interventions interact with market-driven influences. His team investigates the effects of social norms and the impact of emerging tobacco products on population tobacco use patterns. As a psychologist with a strong background in research methodology, he has published on intervention outcomes as well as on experimental design.
Dr. Zhu has received many awards, including the California Wellness Foundation/ University of California Wellness Lecture Award and the APHA Excellence Award from the American Public Health Association. He has consulted widely for various health and governmental agencies, including WHO and the World Bank on Tobacco Control Initiatives.