Assisting Clients with Quitting – How to Talk the Talk for Successful Tobacco Cessation – Part Two, co-hosted by NBHN


60 Minutes

Webinar Speakers

Frank Vitale, MA

National Director of the Pharmacy Partnership for Tobacco Cessation

Frank Vitale, National Director of the Pharmacy Partnership for Tobacco Cessation, has worked in the smoking cessation field since 1987 designing cessation programs, educating over 20,000 health professionals in how to help patients stop tobacco use, and counseling nearly 10,000 patients to quit. He received a B.A. in Liberal Arts from St. Vincent College in 1974 and a Master’s Degree in Psychology from Duquesne University in 1988. He entered the field as a Health Educator, then as Clinic Coordinator for the Lung Health Study, researching the differential effects of smoking cessation and an inhaled medication (Atrovent) on the prevention of COPD in identified high risk individuals. Frank followed this by becoming Project Director of Lung Health Study II.

Subsequently he created a six-hour CE program, the International Smoking Cessation Specialist Program, designed to teach pharmacists how to do smoking cessation counseling, writing the patient support booklets that accompany this training as well as all auxiliary materials. This program has been presented throughout the U.S., Puerto Rico, Spain and the United Kingdom. In addition, he contributed content material for the RX for Change curriculum. From 2007- 2012 Frank continued to provide cessation counseling training to pharmacists through various project with the CS2Day program. Recently he designed a cessation training program and intervention protocol for psychologist in Beijing, China as well as for the HY VEE grocery chain in eight Midwestern states.

He is currently a Clinical Assistant Professor at Purdue’s College of Pharmacy working on a myriad of projects designed to train pharmacists, physicians, respiratory therapists, and other clinicians interested in adding cessation counseling to their practice.

Webinar Objectives

Tobacco dependence is a chronic condition, driven by addiction to nicotine, and it may take many attempts before a person can quit smoking successfully. Despite challenges to quitting, nearly 70% of adults who smoke say they want to quit. With the cooperation of healthcare providers, significant progress for tobacco cessation has been made over the years, yet recent studies have shown that 47% of adults in mental health facilities and 33% of substance abuse treatment facilities are not screened to quit by their provider and approximately 60% of mental health facilities and 50% of substance abuse treatment facilities did not offer cessation counseling. Furthermore, less than one-third of individuals who make a quit attempt each year are prescribed helpful FDA approved cessation medications. learn more about how to help you clients successfully quit and optimize behavioral counseling and FDA-approved cessation supports medications.

At the end of this webinar, you will be able to:

  • Demonstrate how to assess a patient’s readiness to quit and assist them with planning

  • Develop successful change talk, motivational interviewing and behavioral counseling skills

  • Explain how to effectively optimize nicotine replacement therapy and pharmacological supports

Instructions for CME/CEU Credit

CME/CE credit is available for the recorded version of the webinar. Scroll down and click on the "Get Credit" button to begin.

Certificates of Attendance

Click here to generate and download a certificate of attendance for earning 1.0 contact hour on the webinar.

ACCME Accreditation

The University of California, San Francisco (UCSF) School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

UCSF designates this live activity for a maximum of 1.0 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the webinar activity.

Advance Practice Registered Nurses and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 CreditTM issued by organizations accredited by the ACCME.

Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 CreditTM are acceptable for continuing medical education requirements for recertification.

California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA category 1 CreditTM. If you are a pharmacist in another state, you should check with your state board for approval of this credit.

California Behavioral Science Professionals: University of California, San Francisco School of Medicine (UCSF) is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for behavioral health providers. UCSF maintains responsibility for this program/course and its content.

Course meets the qualifications for 1.0 hour of continuing education credit for LMFTs, LCSWs, LPCCs, and/or LEPs as required by the California Board of Behavioral Sciences. Provider # 64239.


This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

The following speakers, moderators and planning committee members have disclosed they have no financial interest/arrangement or affiliation with any commercial companies who have provided products or services relating to their presentation(s) or commercial support for this continuing medical education activity:

Christine Cheng, Brian Clark, Dana Lange, Jennifer Lucero, MA, MS, Margaret Jaco Manecke, MSSW, Jennifer Matekuare, Ma Krisanta Pamatmat, MPH, Jessica Safier, MA, , Catherine Saucedo, Steven A. Schroeder, MD, Samara Tahmid, Taslim van Hattum, LCSW, MPH, Frank Vitale, MA and Aria Yow, MA.