Dr. Pamela Ling is Professor of Medicine and Director of the Center for Tobacco Control Research and Education at the University of California San Francisco.  Her research focuses on tobacco, media, social marketing, and young adults.  The work includes analyses of thousands of previously secret tobacco industry documents detailing industry marketing strategies. Dr. Ling has special interest in the marketing of novel tobacco products including e-cigarettes, the global proliferation of U.S. tobacco marketing strategies, and using market research strategies to inform innovative clinical and public health interventions.  She has contributed to three Surgeon General’s Reports on Tobacco and has been member of the American Society for Clinical Investigation since 2016.  Dr. Ling has an active clinical practice in General Internal Medicine.