Bambi Meets Godzilla: Addressing young adult tobacco use
Professor of Medicine in the Division of General Internal Medicine and Director of the Center for Tobacco Control Research and Education, University of California, San Francisco
Pam Ling is a Professor of Medicine in the Division of General Internal Medicine and Director of the Center for Tobacco Control Research and Education. Her research is on tobacco, media, and social marketing with an emphasis on young people. She focuses on understanding how tobacco marketing encourages youth and young adults to initiate tobacco use, and counter-engineering these strategies to improve tobacco control programs. She conducts research on marketing of smokeless tobacco products and other new and alternative tobacco products, including electronic cigarettes. The goal of this work is to use market research strategies to improve clinical, policy, and public health interventions. She also directs the Postdoctoral Research Fellowship Training Program and sees patients as a primary care provider.
Identify three strategies used by tobacco companies to encourage young people to start smoking
Discuss how psychographic targeting enhances demographic targeting in marketing
Assess the effectiveness of Social Branding interventions to decrease smoking among high risk young adult bar patrons
Identify three new challenges affecting the future of young adult tobacco use and smoking cessation
CME/CE credit is no longer available for this activity.
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