“Business or Exploitation?” Exposure of the tobacco industry’s exploitation of individuals with mental health conditions co-hosted with the National Behavioral Health Network for Tobacco & Cancer Control, and the Truth Initiative


60 Minutes

Webinar Speakers

Judith (Jodi) Prochaska, PhD, MPH

Associate Professor of Medicine, Stanford Prevention Research Center, Stanford University

Judith (Jodi) Prochaska, PhD, MPH is Associate Professor of Medicine with the Stanford Prevention Research Center and a member of the Stanford Cancer Institute. Dr. Prochaska is a Principal Investigator on multiple research awards from the National Institutes of Health and the State of California Tobacco-Related Disease Research Program. Her research program is leveraging technology (e.g., web, text, social media) to bring tobacco cessation treatment into novel settings and to populations with high smoking prevalence. With attention to medical education and clinical practice, Dr. Prochaska has disseminated tobacco treatment curricula to psychiatry and cardiology training programs as part of Rx for Change (http://rxforchange.ucsf.edu). She has authored over 175 peer-reviewed publications, serves on the Editorial Board of JAMA Internal Medicine, is an editor with the Cochrane Tobacco Addiction Review Group, and is on the advisory board for Optum’s Quit for Life Tobacco Quitline. Dr. Prochaska is immediate past president of the Society for Research on Nicotine and Tobacco (SRNT), the international scientific society aimed at stimulating the generation and dissemination of new knowledge concerning nicotine and tobacco from bench to bedside and through to health policy.

Margaret Jaco Manecke, MSSW

Project Manager, Practice Improvement, National Council for Behavioral Health, Project Manager for National Behavioral Health Network

Margaret Jaco Manecke, MSSW is a behavioral health professional who currently serves as Project Manager, Practice Improvement at the National Council for Behavioral Health. In this role, Margaret provides project management and other direct support to multiple practice improvement and leadership programs, including CDC-funded initiatives and the National Council’s public health portfolio. Ms. Manecke provides project direction and writing support for other federal and state grant proposals, and serves as the Project Manager for the CDC-funded National Behavioral Health Network for Tobacco & Cancer Control. Also at the National Council, Margaret previously served on the Mental Health First Aid team, providing critical support for the National Council’s premier mental health public education program. Prior to joining the National Council, Margaret served in various positions for behavioral health and advocacy organizations, including extensive work in the realms of affordable and public housing, Medicaid, and public policy analysis.

Ashley Persie

Senior Brand Marketing Associate, Truth Initiative

As a Senior Brand Marketing Associate at Truth Initiative, Ashley supports the strategic planning and execution of truth®, the national youth tobacco prevention campaign. Over the past five years at Truth Initiative, she’s worked on multiple facets of the campaign including TV and digital extensions, partner integrations, and social activations. When she’s not working to create the first tobacco-free generation, Ashley can be found running around DC. She received a bachelor’s degree in film and media arts with a minor in business administration from American University.

Webinar Objectives
  1. Explain why people with mental health conditions (depression and ADHD, for example) and substance use disorders have been historically targeted by the tobacco industry.

  2. State whether adults with mental health conditions and substance use disorders smoke more than adults without those conditions.

  3. Describe the morbidity rates of people with mental health conditions and name specific causes of death that can be attributed to tobacco use.

  4. Explain the impact of the truth® campaign among its target audience.

  5. Describe evidence-based approaches for treating tobacco use and tobacco addiction in persons with co-occurring mental illness.

  6. Describe how you can leverage the National Behavioral Health Network for Tobacco & Cancer Control’s tools, resources, and network to combat tobacco use & cancer disparities among individuals with mental illnesses and addictions and network members.

Instructions for CME/CEU Credit

CME/CE credit is available for the recorded version of this webinar. Click on the "Register - CME/CE" button below to register.

Need a certificate of attendance for contact hours earned on the webinar? Click here to generate a certificate of attendance (best viewed in Adobe Acrobat).




This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

The following faculty speakers, moderators, and planning committee members have disclosed they have no financial interest/arrangement or affiliation with any commercial companies who have provided products or services relating to their presentation(s) or commercial support for this continuing medical education activity:

Ashley Persie, Margaret Jaco Manecke, MSSW, Christine Cheng, Brian Clark, Jennifer Matekuare, Roxana Said, MPH, Catherine Saucedo, and Steven A. Schroeder, MD

The following faculty speaker has disclosed a financial interest/arrangement or affiliation with a commercial company who has provided products or services relating to their presentation(s) or commercial support for this continuing medical education activity. All conflicts of interest have been resolved in accordance with the ACCME Standards for Commercial Support:

Judith J. Prochaska PhD, MPH –

  • Pfizer – Advisor or Reviewer, Consultant
  • Carrot – Advisor or Reviewer, Consultant
  • MD Revolution – Consultant
  • Plaintiffs Law Firms – Lawsuits against tobacco companies, Consultant
Additional Resources