Clearing the Air: Comprehensive Approaches to Smoke-Free Public Housing


90 Minutes

Webinar Speakers

Leroy L. Ferguson

Housing Program Specialist, Department of Housing and Urban Development

Mr. Leroy Ferguson is a Housing Program Specialist with the Department of Housing and Urban Development, Office of Public Housing Management and Occupancy Division. In this capacity, Mr. Ferguson develops and updates new and current regulatory guidance requirements for over 3200 public housing agencies (PHAs) who are tasked with implementation of HUD policies. Mr. Ferguson attended St. Leo College where he pursued studies in Business Administration.

Robert Burns, MPA

Director, National Center for Health in Public Housing

Bob Burns is the Director of the National Center for Health in Public Housing (NCHPH). In pursuit of improved health outcomes for residents of public housing and other vulnerable populations, Mr. Burns provides leadership, strategic planning, partnership development and quality assurance in training and technical assistance, and research efforts supporting Community Health Centers in or accessible to public housing. Burns has provided planning, technical assistance and assessment services to health centers, public housing agencies, and social service agencies nationwide for over 20 years.

Ashley LeMaistre, MPH

Program Coordinator, Chronic Disease and Injury Prevention, Austin Public Health

Ashley is the Chronic Disease Prevention Program Coordinator with Austin Public Health. She received her MPH from Texas A&M School of Public Health in 2010, and has over 10 years of experience in tobacco prevention. She offers technical assistance to worksites and multi-unit housing properties interested in implementing wellness policies.

Robin Scala

Health Communication Specialist, Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention

Robin Scala is a health communications specialist in CDC’s Office on Smoking and Health. Robin’s primary responsibilities include:

  • Providing evidence-based health communications technical assistance to grantees and partners working in tobacco prevention and control;
  • Leading the Office on Smoking and Health’s Media Network – which serves OSH grantees and partners around the nation working on tobacco control media, counter-marketing and communications projects and serving priority populations.
  • Promoting national tobacco education campaigns, reports and the latest evidence-based data and information to states and partners to leverage and incorporate into their work, including CDC’s Tips From Former Smokers campaign and U.S. Surgeon General Reports on Smoking and Health.

Robin has more than 25 years of marketing and communications experience. Prior to her current position in CDC’s Office on Smoking and Health since 2009, she began working in tobacco prevention and control health communications in 1999 at a public relations and marketing firm specializing in social marketing. Her clients included state tobacco prevention and control programs and national tobacco prevention organizations. Prior to that Robin managed and supported the marketing and communications efforts for national non-profit organizations in the Washington, D.C. area. Robin is a graduate of the University of Florida’s School of Journalism and Communications with a Bachelor of Science degree in Public Relations (1992).

Webinar Objectives

By the end of this webinar, you will be able to:

  1. Explain HUD’s Public Housing Smoke-Free requirement, and how the health community can support public housing residents impacted by this rule.

  2. Describe the health care and smoking cessation related resources available from Community Health Centers, particularly health centers in or immediately accessible to public housing, especially Public Housing Primary Care grantees.

  3. Identify communication and engagement strategies for reaching residents of public housing authorities adopting smoke-free policies.

  4. Describe how the CDC Tips From Former Smokers® (Tips®) campaign has raised awareness about the dangers of smoking and motivated smokers to quit.

  5. Identify free and low cost Tips® campaign resources to encourage smoking cessation among public housing residents.

Instructions for CME/CEU Credit

CEs are no longer available for the recorded version of the webinar.


Don't need CMEs but would like a certificate of attendance? Click here to generate your own certificate (best viewed in Adobe Acrobat).



This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

The following faculty speakers, moderators, and planning committee members have disclosed they have no financial interest/arrangement or affiliation with any commercial companies who have provided products or services relating to their presentation(s) or commercial support for this continuing medical education activity:

Robert Burns, Leroy L. Ferguson, Ashley LeMaistre, MPH, Robin Scala, and Christine Cheng, Brian Clark, Jennifer Matekuare, Jessica Safier, Roxana Said, MPH, Catherine Saucedo, and Steven A. Schroeder, MD