The Curious Science of Cravings

Duration
60 Minutes
Speakers

Judson A. Brewer, MD, PhD

Professor, Director of Research and Innovation, Mindfulness Center, Department of Behavioral and Social Sciences, Brown University School of Public Health, Department of Psychiatry, The Warren Alpert Medical School of Brown University

Jud Brewer MD PhD (“Dr. Jud”) is a New York Times best-selling author and thought leader in the field of habit change and the “science of self-mastery”, having combined over 25 years of experience with mindfulness training with his scientific research therein. He is the Director of Research and Innovation at the Mindfulness Center and professor in Behavioral and Social Sciences and Psychiatry at the Schools of Public Health & Medicine at Brown University. A psychiatrist and internationally known expert in mindfulness training for addictions, Brewer has developed and tested novel mindfulness programs for habit change, including both in-person and app-based treatments for smoking, emotional eating, and anxiety. He has also studied the underlying neural mechanisms of mindfulness using standard and real-time fMRI and EEG neurofeedback. He has trained US Olympic athletes and coaches, foreign government ministers, and his work has been featured on 60 Minutes, TED (4th most viewed talk of 2016, with 20+ Million views), the New York Times, Time magazine (top 100 new health discoveries of 2013), Forbes, BBC, NPR, Al Jazeera (documentary about his research), Businessweek and others. His work has been funded by the National Institutes of Health, American Heart Association, among others. Dr. Brewer founded MindSciences (which merged with Sharecare Inc. in 2020) to move his discoveries of clinical evidence behind mindfulness for anxiety, eating, smoking and other behavior change into the hands of consumers (see www.drjud.com for more information). In 2023, he co-founded Mindshift Recovery, a non-profit that brings together digital health and peer support to help individuals with addiction. He is the author of The Craving Mind: from cigarettes to smartphones to love, why we get hooked and how we can break bad habits (New Haven: Yale University Press, 2017), the New York Times best-seller, Unwinding Anxiety: New Science Shows How to Break the Cycles of Worry and Fear to Heal Your Mind (Avery/Penguin Random House, 2021) and the forthcoming book The Hunger Habit: why we eat when we’re not hungry and how to stop (Avery/Penguin Random House, 2024).

Webinar Objectives
  1.  Describe how behaviors are formed and perpetuated

  1. Explain how mindfulness affects reward valuation in the brain

  1. Discuss how mindfulness approaches can help change addictive behavior patterns

Instructions for CME/CE Credit

One hour of FREE credit can be earned, for participants who join the LIVE session, on October 8, 2024. You will receive instructions on how to claim credit via the post webinar email.

ACCME Accreditation

In support of improving patient care, the University of California, San Francisco is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.

UCSF designates this live activity for a maximum of 1.0 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the webinar activity.

Advance Practice Registered Nurses and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 CreditTM issued by organizations accredited by the ACCME.

Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 CreditTM are acceptable for continuing medical education requirements for recertification.

California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA category 1 CreditTM. If you are a pharmacist in another state, you should check with your state board for approval of this credit.

California Psychologists: The California Board of Psychology recognizes and accepts for continuing education credit courses that are provided by entities approved by the Accreditation Council for Continuing Medical Education (ACCME). AMA PRA Category 1 CreditTM is acceptable to meeting the CE requirements for the California Board of Psychology. Providers in other states should check with their state boards for acceptance of CME credit.

APA: Continuing Education (CE) credits for psychologists are provided through the co-sponsorship of the American Psychological Association (APA) Office of Continuing Education in Psychology (CEP). The APA CEP Office maintains responsibility for the content of the programs.

Up to 1.0 CE Credit may be claimed.

ASWB: As a Jointly Accredited Organization, UCSF Continuing Education is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Organizations, not individual courses, are approved under this program. Regulatory boards are the final authority on courses accepted for continuing education credit. Social workers completing this course receive 1.00 general continuing education credit.

Interprofessional Continuing Education Credit (IPCE): This activity was planned by and for the healthcare team, and learners will receive 1.0 Interprofessional Continuing Education (IPCE) credits for learning and change.

Disclosures

This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

All planning committee members and reviewers have disclosed they have no relevant financial relationships to disclose with ineligible companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.

Catherine Bonniot, Christine Cheng, Brian Clark, Jennifer Matekuare, Ma Krisanta Pamatmat, MPH, CHES, Jessica Safier, MA, Jason Satterfield, PhD, and Maya Vijayaraghavan, MD, MAS

The following faculty speaker has disclosed a financial interest/arrangement or affiliation with a commercial company who has provided products or services relating to their presentation(s) or commercial support for this continuing medical education activity.  All conflicts of interest have been resolved in accordance with the ACCME Standards for Commercial Support:

Judson A. Brewer, MD, PhD –

•             Sharecare Inc. – Stock Holder and Consultant

Don’t need to claim CME/CEUs?  SCLC issues free certificates of attendance for those who want contact hours only.