Digital Innovations in Tobacco Cessation: From Research to Real-World Reach

Date
Duration
75 Minutes
Speakers

Michael Businelle, PhD

Peggy and Charles Stephenson Endowed Chair in Cancer, Co-Director, TSET Health Promotion Research Ctr, Co-Leader, Cancer Prevention and Control Program – Stephenson Cancer Ctr, Director, mHealth Shared Resource, Professor, Dept. of Family and Preventive Medicine, University of Oklahoma Health Campus

Dr. Michael Businelle is a tenured Professor in the Department of Family and Preventive Medicine at the University of Oklahoma, and Co-Leader of the Stephenson Cancer Center’s Cancer Prevention and Control Program. He also Co-Directs the TSET Health Promotion Research Center which is staffed by over 145 employees. He is a national leader in the development of smartphone-based assessment and intervention tools. To date, his InsightTM mHealth platform has supported 118 studies including over 60 that were funded by the NIH. Since 2011, he has been the PI, Co-I, consultant, or mentor on 70 studies that have used smartphones to collect data and/or intervene in real-time. He currently leads 4 active NIH-funded randomized controlled trials focused on smoking cessation and/or alcohol cessation/reduction.

Andrea Pratt, PhD

Clinical Director, Kick It California

Dr. Andrea Pratt (she/her/hers) is a licensed psychologist and Clinical Director at Kick It California where she provides supervision of the training, clinical operations, and development of tobacco cessation protocols for the program. She specializes in health psychology, and her clinical work has focused on treatment of tobacco use disorder, insomnia disorder, chronic pain and brief interventions for mood disorders. She has also developed expertise in treating tobacco cessation among individuals with mental illness.

Elizabeth C. Hair, PhD

Senior Vice President, Truth Initiative Schroeder Institute
Elizabeth C. Hair, Ph.D., is Senior Vice President of the Schroeder Institute at Truth Initiative, where she helps lead the organization’s scientific strategy and multidisciplinary research portfolio focused on addiction, behavioral health, and public health communication. With more than 20 years of experience in behavioral science and population health research, Dr. Hair has led national evaluations of the truth® campaign, youth e-cigarette prevention initiatives, and opioid education efforts. Her work integrates psychology, public health, and advanced research methods to generate evidence that informs policy, drives behavior change, and improves health outcomes for youth and young adults.
 

Megan Jacobs, MPH

Senior Vice President, Product Innovations, Truth Initiative

Megan Jacobs, MPH is the Senior Vice President of product for the Innovations center at Truth Initiative, where she brings an empathic, user-centered approach to product design that is key to the successful quit-smoking and vaping programs used by millions of people looking to break free from addiction. Ms. Jacobs oversees product development for all Truth Initiative’s digital programs to help people quit smoking, vaping, or using any type of tobacco. She is the architect of Truth Initiative’s groundbreaking vaping cessation programs for teens and young adults. Her work on EX Program includes direct-to-consumer, enterprise, and academic research dimensions. She has served on the Counter Tools board of directors since 2020 and is a 2022 Emerging Social Purpose Leadership Fellow at the Aspen Institute American Express Leadership Academy 2.0.

Description

Discover how today’s digital tools, from mobile apps to innovative AI-enhanced cessation supports, are transforming tobacco and nicotine cessation. Presenters will showcase evidence-based programs and share practical strategies for helping diverse populations quit smoking, vaping, and other nicotine products. Featured tools and programs will include Smart-T, the National Cancer Institute’s QuitGuide app, the Kick It California mobile app, Truth Initiative’s Outsmart Nicotine campaign, and the EX Program.

Webinar Objectives

By the end of this webinar, participants will be able to:

  1. Explain the core components, empirical evidence, and discuss implementation strategies of Smart‑T, a smartphone‑based smoking cessation intervention designed for adults with low socioeconomic status.
  2. Describe the central features of the Kick It California mobile app that can help people quit smoking or vaping.
  3. Describe the purpose, evidence base, and key components of EX Program and explain how it supports tobacco and nicotine cessation across diverse populations.
Webinar Recording
Listen to recording
Instructions for CME/CE Credit

75 minutes of FREE credit (1.25 units) can be earned, for participants who joined the LIVE session, on Thursday, October 1, 2026, for a limited time. CME/CEU registration will close end of day, 10/15/26. So, claim credit soon!

There are now two easy ways to claim credit.

On your computer:

  1. Click on this link: https://ucsf.cloud-cme.com/cme/ClaimCredit?P=850
  2. Either sign in to the UCSF CME Portal with your email address and password or create an account (Make sure to add the correct professional designations (credentials) and profession into your profile, because this affects the credit you receive on your certificate.)
  3. Enter in the Activity ID number: 23328 and click on submit
  4. Check the “Yes” box for the attestation statement and sign or type your name, then click on “Claim Credit”
  5. You will land on the “Evaluations and Certificates” page – answer the evaluation questions (This is a separate evaluation from the one you already completed the day of the training. This CME evaluation is mandatory to earn a certificate, however only the questions shaded in pink are required.)
  6. The first question, “Please enter the number of hours you attended” – enter in 1.25
  7. Complete the remainder of the questions and click on “Submit”
  8. On the final screen, you can download your certificate by clicking on “Download Certificate”

Or a mobile option:

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  1. Text your account email address to (833) 992-1812.
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  3. The webinar/activity ID is 23328; simply text that ID to the same number. 
  4. Follow the link you receive by email before the deadline, EOD 10/15/26, to complete the evaluation and download your certificate. You will be asked to login to your UCSF CME Portal account at this time.

With both options, you will also receive an email from UCSF CME with a link to your certificate and a PDF of your certificate.

Please note that your certificate will only be saved in the CME Portal for one to three months. Therefore, make sure you download the certificate before then.

 

Certificates of Attendance

Click here to generate a certificate of attendance for participating on this webinar.

 

Accreditation Statements

In support of improving patient care, the University of California, San Francisco is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.

ACCME Credit: UCSF Office of CME designates this live activity for a maximum of 1.25 AMA PRA Category 1 CreditsTM. Physicians should claim only the credit commensurate with the extent of their participation in the webinar activity.

  • Advance Practice Registered Nurses and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 CreditsTM issued by organizations accredited by the ACCME.

  • Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 CreditsTM are acceptable for continuing medical education requirements for recertification.

  • California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA category 1 CreditTM. If you are a pharmacist in another state, you should check with your state board for approval of this credit.

  • California Psychologists: The California Board of Psychology recognizes and accepts for continuing education credit courses that are provided by entities approved by the Accreditation Council for Continuing Medical Education (ACCME). AMA PRA Category 1 CreditTM is acceptable to meeting the CE requirements for the California Board of Psychology.

Interprofessional Continuing Education Credit (IPCE): UCSF Office of CME designates this Live Activity for a maximum of 1.25 Interprofessional Continuing Education (IPCE) Credit(s).

APA - Psychologists: UCSF Office of CME designates this live activity for a maximum of 1.25 APA credits.

ASWB: Social Workers completing this course receive 1.25 general continuing education credits.

Addiction Professionals: The California Department of Healthcare Services (DCHS) recognizes up to 10 hours of continuing education from a non-accredited provider. If you are a provider outside of California, please check with your state board for your credit policy.

Disclosures

This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

All speakers, planning committee members and reviewers, listed below, have disclosed they have no relevant financial relationships to disclose with ineligible companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.

Catherine Bonniot, Michael Businelle, PhD, Christine Cheng, Brian Clark, Elizabeth C. Hair, PhD, Stephanie Koenig, MPH, Jennifer Matekuare, Ma Krisanta Pamatmat, MPH, CHES, Andrea Pratt, PhD, Jason Satterfield, PhD, and Maya Vijayaraghavan, MD, MAS.

The speaker, Megan Jacobs, MPH, has reported the following financial relationships with an ineligible company relevant to her presentation in this activity.

  • Achieve Life Sciences - Stockholder

 

Additional Resources Cited in the Webinar