Dr. Pamela Ling is Professor of Medicine and Director of the Center for Tobacco Control Research and Education at the University of California San Francisco. Her research focuses on tobacco, media, social marketing, and young adults. The work includes analyses of thousands of previously secret tobacco industry documents detailing industry marketing strategies. Dr. Ling has special interest in the marketing of novel tobacco products including e-cigarettes, the global proliferation of U.S. tobacco marketing strategies, and using market research strategies to inform innovative clinical and public health interventions. She has contributed to three Surgeon General’s Reports on Tobacco and has been member of the American Society for Clinical Investigation since 2016. Dr. Ling has an active clinical practice in General Internal Medicine.
Michael Steinberg, MD, MPH, FACP
Dr. Michael Steinberg is Professor and Chief in the Division of General Internal Medicine and Medical Director of the Rutgers Center for Tobacco Studies. His ongoing efforts include NCI-funded research on tobacco use behaviors, treatment, and physician communication regarding e-cigarettes. He also coordinates the 11 New Jersey tobacco Quitcenters, is project lead for the NCI C3I tobacco initiative at the Cancer Institute of New Jersey, and directs the Screen NJ Lung Cancer Screening program.
- Interpret understanding of the changing landscape of tobacco and nicotine products when assessing patients
- Assess the latest evidence on e-cigarette safety, health impact and cessation efficacy
- Describe the unique aspects in assessing use behaviors and nicotine dependence for ENDS users
- Develop evidence-based strategies to assist with cessation of ENDS themselves for dependent users
CME/CE credit is no longer available for this activity. The CME/CE credit has expired.
Certificates of Attendance
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- Webinar questions answered by Speakers post-webinar
- Article referenced during the webinar, "Electronic cigarettes and health outcomes: systematic review of global evidence"