Electronic Cigarettes: Marketing and Potential Public Health Impact

Duration:

90 Minutes

Webinar Speakers

Rachel Grana, PhD, MPH

Dr. Rachel Grana is in her second year of a postdoctoral fellowship at the Center for Tobacco Control Research and Education. She completed her doctorate in Health Behavior Research and Masters in Public Health at the University of Southern California in 2010 and her undergraduate studies at the University of Arizona. Her doctoral work focused on social and cultural predictors of tobacco and other drug use among Hispanic/Latino adolescents. Her current research focuses on smoking cessation among youth and young adults and consumer perceptions of electronic cigarettes. She is particularly interested in the predictors of smoking cessation among youth in late adolescence and early adulthood and the impact of other tobacco product and electronic cigarette use on cessation in these populations.

Pamela M. Ling, MD, MPH

Professor of Medicine in the Division of General Internal Medicine and Director of the Center for Tobacco Control Research and Education, University of California, San Francisco

Pam Ling is a Professor of Medicine in the Division of General Internal Medicine and Director of the Center for Tobacco Control Research and Education. Her research is on tobacco, media, and social marketing with an emphasis on young people. She focuses on understanding how tobacco marketing encourages youth and young adults to initiate tobacco use, and counter-engineering these strategies to improve tobacco control programs. She conducts research on marketing of smokeless tobacco products and other new and alternative tobacco products, including electronic cigarettes. The goal of this work is to use market research strategies to improve clinical, policy, and public health interventions. She also directs the Postdoctoral Research Fellowship Training Program and sees patients as a primary care provider.

Webinar Objectives
  • Understand the basics about electronic cigarettes
  • Describe the current marketing of electronic cigarettes
  • Understand the public health issues posed by electronic cigarettes