Far From Over: The Horrific Legacy of Menthol Cigarette Marketing to Black Communities, co-hosted by the National Medical Association

75 Minutes

Carol McGruder

Co-Founding member and Co-Chairperson of the African American Tobacco Control Leadership Council (AATCLC)

Carol McGruder is a seasoned veteran of California’s tobacco prevention experience. Carol is a senior project director, activist, researcher, and writer.  She has worked in tobacco prevention since 1994. She is experienced in the fields of public policy, social marketing, media advocacy, global tobacco control, health education, community capacity/power building, and leadership development.  She is a proud co-founding member and Co-Chairperson of the African American Tobacco Control Leadership Council (AATCLC). 

Carol and the AATCLC have received honors and accolades from many organizations including the Public Health Law Center, SRNT, American Legacy Foundation, and the San Francisco and Berkeley Branches of the National Association for the Advancement of Colored People.  She served as NAACP Branch President for Berkeley, CA for two terms.  She received the prestigious Biddy Mason “unsung shero” award in 2021.

Joy Calloway, MBA, MHSA

Executive Director, National Medical Association

Joy D. Calloway, MBA, MHSA, is a transformational leader with 30 years of health care and nonprofit leadership experience, and with a unique skill set and successful record of serving as interim CEO at organizations in distress or otherwise in transition. Ms. Calloway is currently serving as the Executive Director of the National Medical Association (NMA) and was appointed to this position in October 2022.  The NMA is the collective voice of African American physicians and the leading force for parity and justice in medicine and the elimination of disparities in health.

Before joining the NMA, Calloway served as the Interim President & CEO of Planned Parenthood of Greater New York, joining at a time of great financial, organizational and cultural crisis to stabilize the enterprise and set it on a path to stability. Prior to that, she held the role of Interim Executive Director at the National Association of Health Services Executives as it was transitioning to a new governance model.

From 2013 to 2018, Calloway served as President and CEO of New Center Community Mental Health Services in Detroit, where she revived and repositioned an agency striving to remain impactful. Preceding this role, Calloway was Associate Vice President for Community and Rural Network Development for St. Joseph Mercy Oakland hospital, Executive Director of Metro Healthcare Services, Inc., and founding CEO of Oakland Primary Health Services, the first and only federally qualified primary care health facility serving low-income and medically underserved populations in Oakland County.

Calloway is a sought-after consultant and speaker and speaks to international audiences on topics ranging from mental health and emotional intelligence to nonprofit board development and operational planning. She earned degrees from The University of Michigan – Ann Arbor in Organizational Psychology (BA), Health Services Management/Policy (MHSA) and Human Resources (MBA).

Calloway has held adjunct faculty positions at Spring Arbor College, Siena Heights University and the University of Detroit Mercy, where she taught Human Resources Management, Strategic Planning, Health Services Management, Health Care Ethics, Managerial Communication and grant writing/program development.

Calloway was inducted into the Michigan Chronicle’s Woman of Excellence community in 2014, and received the American Business Women’s’ Association (Concepts Chapter) “Boss of the Year” Award in 2001. She has served on the boards of a range of national and local nonprofit organizations serving girls experiencing homelessness, promoting gun violence education, and providing youth and community programs.

Calloway is proud mom to her young adult daughter Vashti, a special education teacher in Newport News, VA, and makes time to enjoy Girls’ Night Out, Scrabble, travelling, live music, movies, theater, reading and shopping. She is currently writing a book, “One Crisis from Crazy: Finding Myself without Losing My Mind.”

James F.

Tips From Former Smokers® campaign participant

James started smoking menthol cigarettes at age 14 in an attempt to be like his father. Thirty years later he decided to quit and adopt a much healthier lifestyle.

Now 48, James has been smokefree for 2 years and has made other important changes to improve his health. He became an avid cyclist and rides up to 10 miles every day for exercise. He also enjoys swimming and does some sort of cardio exercise every morning. He says if you smoke, you should quit.

Webinar Objectives
  1. Describe three ways the Tobacco Industry has and continues to perniciously target the African American community.
  2. Explain why 'Assertive Cessation' is critical to moving our movement forward.
  3. Explain and appreciate the alignment of the mission of the National Medical Association with the goals and objectives of this and other tobacco cessation/menthol harm awareness initiatives
  4. Describe the personal experience and motivators to quit smoking from a person who used to smoke to inspire people who smoke to quit.

Instructions for CME/CE Credit

CME/CE credit is available for the recorded webinar. Scroll down and click on the "Get Credit" button to begin registration.


Certificates of Attendance

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ACCME Accreditation

The University of California, San Francisco (UCSF) School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

UCSF designates this live activity for a maximum of 1.25 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the webinar activity.

Advance Practice Registered Nurses and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 CreditTM issued by organizations accredited by the ACCME.

Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 CreditTM are acceptable for continuing medical education requirements for recertification.

California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA category 1 CreditTM. If you are a pharmacist in another state, you should check with your state board for approval of this credit.

California Psychologists: The California Board of Psychology recognizes and accepts for continuing education credit courses that are provided by entities approved by the Accreditation Council for Continuing Medical Education (ACCME). AMA PRA Category 1 CreditTM is acceptable to meeting the CE requirements for the California Board of Psychology. Providers in other states should check with their state boards for acceptance of CME credit.

California Behavioral Science Professionals: University of California, San Francisco School of Medicine (UCSF) is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for behavioral health providers. UCSF maintains responsibility for this program/course and its content.

Course meets the qualifications for 1.25 hours of continuing education credit for LMFTs, LCSWs, LPCCs, and/or LEPs as required by the California Board of Behavioral Sciences. Provider # 64239.


The UCSF office of continuing medical education is accredited by the California Consortium of Addiction Programs and Professionals (CCAPP), to provide continuing education credit for California addiction counselors. UCSF designates this live, virtual activity, for a maximum of 1.25 CCAPP credits. Addiction counselors should claim only the credit commensurate with the extent of their participation in the activity. Provider number: 7-20-322-0724.



This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

All speakers, planning committee members and reviewers have disclosed they have no relevant financial relationships to disclose with ineligible companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.

Catherine Bonniot, Anita Browning, Joy D. Calloway, MBA, MHSA, Christine Cheng, Brian Clark, James F., Jennifer Matekuare, Carol McGruder, Ma Krisanta Pamatmat, MPH,  Jessica Safier, MA, and Maya Vijayaraghavan, MD, MAS.


Additional Resources Cited in the Webinar