Making the Case: Framing for Tobacco-Free Behavioral Health Settings


60 Minutes

Webinar Speakers

Ryan Coffman, MPH, CHES, CTTS-M

Tobacco Policy and Control Program Manager, Philadelphia Department of Public Health

Ryan Coffman, MPH, CHES, CTTS-M is the Tobacco Policy and Control Program Manager for the Philadelphia Department of Public Health. In this role, he oversees several tobacco control and policy initiatives within the Division of Chronic Disease Prevention. These initiatives include the prevention of youth initiation, promoting tobacco-free environments, mass media campaigns, tobacco control policy, and tobacco treatment services. He is committed to serving vulnerable populations disproportionately impacted by the effects of tobacco use.

Previously, Ryan provided inpatient, outpatient, and community tobacco use disorder treatment in hospital, behavioral health, correctional, and substance use treatment settings. He acquired his Masters in Public Health (MPH) degree at Tulane University and has certifications in health education, tobacco use disorder treatment and global tobacco control. Ryan first became committed to tobacco control in 2003 while serving as a Peace Corps volunteer in Kenya and continues to provide tobacco treatment services Health Center 2 in South Philadelphia.

Julie Sweetland, PhD

Senior Advisor, FrameWorks Institute

Dr. Julie Sweetland is a sociolinguist and a senior advisor at the FrameWorks Institute, a think tank that equips mission-driven communicators to lead productive public conversations. FrameWorks’ unique approach to communications research shapes public discourse across the nation and around the world. Their impact was recognized in 2015 with the MacArthur Award for Creative and Effective Institutions, otherwise known as the “organizational genius grant.” Since joining FrameWorks in 2012, Dr. Sweetland has led strategic reframing initiatives on issues like climate change, health equity, and childhood adversity, and has helped leading advocates, policymakers, and scientists frame their issues in ways that drive change. Julie has played a key role in the Tobacco Disparities Messaging Project since its inception in 2017.

Webinar Objectives
  • Describe how audiences tend to misunderstand or resist culture change approaches to tobacco-free behavioral health settings
  • Identify assets that behavioral health providers bring to the task of culture change and organizational change
  • Describe how the Tobacco Disparities Messaging Project is a resource for moving the conversation about tobacco in behavioral health settings
  • Distinguish between less-effective and more-effective frames for leading internal conversations on tobacco-related changes
  • Define key considerations for planning an internal change initiative
Instructions for CME/CEU Credit

CME/CEU credit is available for the recorded version of this webinar. Scroll down and click on "Get Credit" to begin.


Certificates of Attendance

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The UCSF office of continuing medical education is accredited by the California Consortium of Addiction Programs and Professionals (CCAPP), to provide continuing education credit for California addiction counselors. UCSF designates this live, virtual activity, for a maximum of 1.0 CCAPP credit. Addiction counselors should claim only the credit commensurate with the extent of their participation in the activity. Provider number: 7-20-322-0722.

ACCME Accreditation

The University of California, San Francisco (UCSF) School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

UCSF designates this live activity for a maximum of 1.0 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the webinar activity.

Advance Practice Registered Nurses and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 CreditTM issued by organizations accredited by the ACCME.

Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 CreditTM are acceptable for continuing medical education requirements for recertification.

California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA category 1 CreditTM. If you are a pharmacist in another state, you should check with your state board for approval of this credit.

California Psychologists: The California Board of Psychology recognizes and accepts for continuing education credit courses that are provided by entities approved by the Accreditation Council for Continuing Medical Education (ACCME). AMA PRA Category 1 CreditTM is acceptable to meeting the CE requirements for the California Board of Psychology. Providers in other states should check with their state boards for acceptance of CME credit.

California Behavioral Science Professionals: University of California, San Francisco School of Medicine (UCSF) is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for behavioral health providers. UCSF maintains responsibility for this program/course and its content.

Course meets the qualifications for 1.0 hour of continuing education credit for LMFTs, LCSWs, LPCCs, and/or LEPs as required by the California Board of Behavioral Sciences. Provider # 64239.


This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

The following speakers, moderators and planning committee members have disclosed they have no financial interest/arrangement or affiliation with any commercial companies who have provided products or services relating to their presentation(s) or commercial support for this continuing medical education activity:

Christine Cheng, Brian Clark, Ryan Coffman, MPH, Jennifer Matekuare, Ma Krisanta Pamatmat, MPH, Jessica Safier, MA, Catherine Saucedo, Steven A. Schroeder, MD, Julie Sweetland, PhD, and Aria Yow, MA.

Additional Resources