Catherine Saucedo is the deputy director for the Smoking Cessation Leadership Center (SCLC) at the University of California, San Francisco. The SCLC aims to increase smoking cessation rates and increase the number of health professionals who help smokers quit. As deputy director, Saucedo works to assure the strategic goals and plans of the center are met. She is responsible for the center’s short‐ and long‐ term strategic planning; ensuring that SCLC is at the forefront of tobacco control and prevention messaging and strategies. As the deputy director, she creates optimal systems which cover a wide spectrum of areas, including public relations and marketing for the center; grantee management and partner collaborations. A specialist in results‐based accountability, a data‐driven decision‐making process designed to help communities and organizations move from talk to action, Saucedo has helped create a multitude of national, state and county cross‐sector partnerships focused on driving tobacco use prevalence down. Saucedo’s extensive background in tobacco control and prevention includes 20 years of professional nonprofit and for‐profit experience in marketing, social marketing and development, as well as service as co‐chair of a consortium of organizations that coordinated efforts to build public awareness of the 50th anniversary Surgeon General’s report on smoking and health and participation on the North American Quitline Consortium Advisory Council. A graduate of L'Institut d'Aix‐ en‐Provence, France, and California State University, Northridge, Ms. Saucedo earned her Bachelor of Arts degree in French language and culture with a minor in art history.