Power of Data in Advancing Equitable Tobacco Outcomes – co-hosted with National Behavioral Health Network (NBHN)

90 minutes

Shannon Laing

Director, Native Health & Wellness, Michigan Public Health Institute (MPHI)

Tamanna Patel, MPH

Director, Practice Improvement & Consulting, National Behavioral Health Network, National Council for Mental Wellbeing

Catherine Saucedo

Deputy Director, Smoking Cessation Leadership Center, UCSF

Catherine Saucedo is the deputy director for the Smoking Cessation Leadership Center (SCLC) at the University of California, San Francisco. The SCLC aims to increase smoking cessation rates and increase the number of health professionals who help smokers quit. As deputy director, Saucedo works to assure the strategic goals and plans of the center are met. She is responsible for the center’s short‐ and long‐ term strategic planning; ensuring that SCLC is at the forefront of tobacco control and prevention messaging and strategies. As the deputy director, she creates optimal systems which cover a wide spectrum of areas, including public relations and marketing for the center; grantee management and partner collaborations. A specialist in results‐based accountability, a data‐driven decision‐making process designed to help communities and organizations move from talk to action, Saucedo has helped create a multitude of national, state and county cross‐sector partnerships focused on driving tobacco use prevalence down. Saucedo’s extensive background in tobacco control and prevention includes 20 years of professional nonprofit and for‐profit experience in marketing, social marketing and development, as well as service as co‐chair of a consortium of organizations that coordinated efforts to build public awareness of the 50th anniversary Surgeon General’s report on smoking and health and participation on the North American Quitline Consortium Advisory Council. A graduate of L'Institut d'Aix‐ en‐Provence, France, and California State University, Northridge, Ms. Saucedo earned her Bachelor of Arts degree in French language and culture with a minor in art history.

Webinar Objectives
  1. Describe two current tobacco, mental health and substance use data sources
  2. Create two strategies to improve data collection efforts
  3. Determine utilizing two existing data sources to inform tobacco control and facilitate data-driven decision making
Instructions for CME/CE Credit

CME/CE credit is available for the recorded version of this webinar. Scroll down to the "Get Credit" button to begin.


ACCME Accreditation

The University of California, San Francisco (UCSF) School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

UCSF designates this live activity for a maximum of 1.5 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the webinar activity.

Advance Practice Registered Nurses and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 CreditTM issued by organizations accredited by the ACCME.

Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 CreditTM are acceptable for continuing medical education requirements for recertification.

California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA category 1 CreditTM. If you are a pharmacist in another state, you should check with your state board for approval of this credit.

California Psychologists: The California Board of Psychology recognizes and accepts for continuing education credit courses that are provided by entities approved by the Accreditation Council for Continuing Medical Education (ACCME). AMA PRA Category 1 CreditTM is acceptable to meeting the CE requirements for the California Board of Psychology. Providers in other states should check with their state boards for acceptance of CME credit.

California Behavioral Science Professionals: University of California, San Francisco School of Medicine (UCSF) is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for behavioral health providers. UCSF maintains responsibility for this program/course and its content.

Course meets the qualifications for 1.5 hours of continuing education credit for LMFTs, LCSWs, LPCCs, and/or LEPs as required by the California Board of Behavioral Sciences. Provider # 64239.


The UCSF office of continuing medical education is accredited by the California Consortium of Addiction Programs and Professionals (CCAPP), to provide continuing education credit for California addiction counselors. UCSF designates this live, virtual activity, for a maximum of 1.5 CCAPP credits. Addiction counselors should claim only the credit commensurate with the extent of their participation in the activity. Provider number: 7-20-322-0722.


This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

All speakers, planning committee members and reviewers have disclosed they have no relevant financial relationships to disclose with ineligible companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.

Anita Browning, Christine Cheng, Brian Clark, Kulpreet Kaur, Shannon Laing, Jennifer Matekuare, Ma Krisanta Pamatmat, MPH, Tamanna Patel, MPH, Catherine Saucedo, and Aria Yow, MA.

Additional Resources Cited in the Webinar

For additional resources, including a certificate of attendance, visit NBHN's website: https://www.bhthechange.org/resources/resource-type/archived-webinars/