The Power of Partnerships: Behavioral health and public health working together to combat smoking in Kentucky


60 Minutes

Webinar Speakers

Judy L. Baker, MSHRL, LMT

Branch Manager, Cabinet for Health and Family Services, Kentucky Department for Medicaid Services, Division of Program Quality & Outcomes

Judy Baker is the Branch Manager of the Kentucky Medicaid Managed Care Quality & Outcomes branch. In this role, she manages the quality and data contracts. She collaborates with various organizations to increase tobacco cessation within the Medicaid population and to develop statewide all-payer quality measures. Originally from Columbia, KY, Judy lives and works in Frankfort, KY and received her MS in Strategic Human Resource Leadership from Sullivan University in Louisville KY.

Bill Blatt, MPH

National Director of Tobacco Programs, American Lung Association

Bill Blatt is National Director of Tobacco Programs for the American Lung Association. In that role, he is responsible for all of the Lung Association’s health education programs, activities and messages related to tobacco prevention and cessation. Bill’s accomplishments at the Lung Association include the creation and release of new editions of their adult smoking cessation program Freedom From Smoking® and the new Freedom From Smoking® Plus, as well as Not On Tobacco® (N-O-T), America’s most widely used smoking cessation program for teens. Bill’s other professional interests include smokefree multi-unit housing and improving health equity, particularly regarding tobacco use in the low SES, LGBT and behavioral health populations.

Bobbye A. Gray, RN, BS, TTS

Tobacco Cessation Administrator, Tobacco Treatment Specialist, Tobacco Prevention and Cessation, Kentucky Department for Public Health

As Tobacco Cessation Administrator, I write the RFP, administer the contract for Kentucky quit line comprehensive services, and serve as a resource for all other cessation services offered across the state of Kentucky. I maintain a knowledge base of current policies, procedures, laws, and trends in comprehensive tobacco cessation benefits and public-private partnership building. I work collaboratively with Kentucky Medicaid and the Managed Care Organizations on quality improvement projects and provide clinical expertise or technical assistance for assigned programs or health care projects in multi-county or geographic areas. I presented one of our successful programs at the Break Free Alliance Conference in New Orleans in 2010, the COPD Foundation and the national BRFSS conference in 2011, the North American Quitline Consortium and the National Conference on Tobacco or Health in 2012 and 2017 and via webinars from 2013 to the present. I am a Tobacco Treatment Specialist.

Margaret Jaco Manecke, MSSW

Project Manager, Practice Improvement, National Council for Behavioral Health, Project Manager for National Behavioral Health Network

Margaret Jaco Manecke, MSSW is a behavioral health professional who currently serves as Project Manager, Practice Improvement at the National Council for Behavioral Health. In this role, Margaret provides project management and other direct support to multiple practice improvement and leadership programs, including CDC-funded initiatives and the National Council’s public health portfolio. Ms. Manecke provides project direction and writing support for other federal and state grant proposals, and serves as the Project Manager for the CDC-funded National Behavioral Health Network for Tobacco & Cancer Control. Also at the National Council, Margaret previously served on the Mental Health First Aid team, providing critical support for the National Council’s premier mental health public education program. Prior to joining the National Council, Margaret served in various positions for behavioral health and advocacy organizations, including extensive work in the realms of affordable and public housing, Medicaid, and public policy analysis.

Webinar Objectives
  1. Explain the benefits of hosting a state strategy session and how your state can get involved.

  2. Describe how to build successful statewide collaborative groups.

  3. Identify the medications and counseling covered by passage of a law in Kentucky to cover tobacco cessation.

  4. Identify effective strategies to promote quit attempts and provide comprehensive cessation services to the behavioral health population.

Instructions for CME/CEU Credit

Certificate of Attendance

If you don't need CEUs, and would like a certificate of attendance confirming 1.0 contact hours earned on the webinar, click here to create your own certificate (Best viewed in Adobe Acrobat).


CME/CEUs are available for the recorded version. Click on the "Register - CME/CE" button below.

ACCME Accreditation Statement

The University of California, San Francisco (UCSF) School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

UCSF designates this live activity for a maximum of 1.0 AMA PRA Category 1 CreditsTM. Physicians should claim only the credit commensurate with the extent of their participation in the webinar activity.

Advance Practice Registered Nurses and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 CreditTM issued by organizations accredited by the ACCME.

Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 CreditTM are acceptable for continuing medical education requirements for recertification.

California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA category 1 CreditTM. If you are a pharmacist in another state, you should check with your state board for approval of this credit.


This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

The following faculty speakers, moderators, and planning committee members have disclosed they have no financial interest/arrangement or affiliation with any commercial companies who have provided products or services relating to their presentation(s) or commercial support for this continuing medical education activity:

Judy L. Baker, MSHRL, LMT, Christine Cheng, Brian Clark, Bobbye A. Gray, RN, BS, TTS, Margaret Jaco Manecke, MSSW, Jennifer Matekuare, Roxana Said, MPH, Catherine Saucedo, and Steven A. Schroeder, MD

The following faculty speaker has disclosed a financial interest/arrangement or affiliation with a commercial company who has provided products or services relating to their presentation(s) or commercial support for this continuing medical education activity. All conflicts of interest have been resolved in accordance with the ACCME Standards for Commercial Support:

Bill Blatt, MPH –

  • Pfizer – Grant/ Research Support
  • Anthem Foundation – Grant/ Research Support
Additional Resources