Reach, Effectiveness, and Treatment Engagement with Digital Cessation Interventions

60 Minutes

Michael S. Amato, PhD

Methodologist, the Innovations Center, Truth Initiative

Dr. Michael Amato is Methodologist for the Innovations center at Truth Initiative, and a research investigator with the Truth Initiative Schroeder Institute. His background is in behavior change communication, tobacco control policy, and quantitative methods. His research uses mixed methods to investigate how online smoking cessation programs can best help smokers quit, with particular focus on the relationship of program engagement with successful quitting. He leads the data team that supports and evaluates Truth Initiative’s digital cessation programs including BecomeAnEX, The EX Program, and This Is Quitting. Dr. Amato is also Assistant Professor of Medicine (Adjunct) at the Mayo Clinic College of Medicine and Science. He received his PhD in Psychology from the University of Wisconsin–Madison.

Webinar Objectives
  • Explain the strategies Truth Initiative uses to reach tobacco users with two distinct cessation interventions: BecomeAnEX and This Is Quitting
  • Identify findings and describe generalizable insights gained from effectiveness studies using both interventions
  • Describe the complex relationship of treatment engagement with cessation outcomes in the context of digital cessation programs
Instructions for CME/CE Credit

CME/CEU  is no longer available for this recorded activity. The accreditation has expired for this course.


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