Reach, Effectiveness, and Treatment Engagement with Digital Cessation Interventions
Methodologist, the Innovations Center, Truth Initiative
Dr. Michael Amato is Methodologist for the Innovations center at Truth Initiative, and a research investigator with the Truth Initiative Schroeder Institute. His background is in behavior change communication, tobacco control policy, and quantitative methods. His research uses mixed methods to investigate how online smoking cessation programs can best help smokers quit, with particular focus on the relationship of program engagement with successful quitting. He leads the data team that supports and evaluates Truth Initiative’s digital cessation programs including BecomeAnEX, The EX Program, and This Is Quitting. Dr. Amato is also Assistant Professor of Medicine (Adjunct) at the Mayo Clinic College of Medicine and Science. He received his PhD in Psychology from the University of Wisconsin–Madison.
- Explain the strategies Truth Initiative uses to reach tobacco users with two distinct cessation interventions: BecomeAnEX and This Is Quitting
- Identify findings and describe generalizable insights gained from effectiveness studies using both interventions
- Describe the complex relationship of treatment engagement with cessation outcomes in the context of digital cessation programs
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Course meets the qualifications for 1.0 hour of continuing education credit for LMFTs, LCSWs, LPCCs, and/or LEPs as required by the California Board of Behavioral Sciences. Provider # 64239.
This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.
The following speakers, moderators and planning committee members have disclosed they have no financial interest/arrangement or affiliation with any commercial companies who have provided products or services relating to their presentation(s) or commercial support for this continuing medical education activity:
Michael Amato, PhD, Anita Browning, Christine Cheng, Brian Clark, Jennifer Matekuare, Ma Krisanta Pamatmat, MPH, Jessica Safier, MA, Catherine Saucedo, Steven A. Schroeder, MD, and Aria Yow, MA.