Shu-Hong Zhu, Ph.D. is a Professor of Family Medicine and Public Health and the Director of the Center for Research and Intervention in Tobacco Control (CRITC) at the University of California, San Diego. His tobacco control research focuses on two tracks: treatment research for individual smokers and population analysis of large datasets. He has been the Principal Investigator for the California Smokers’ Helpline since its inception in 1992. The Helpline is internationally recognized for its scientific innovation and its dedication to the dissemination of research findings to public health services. His recent work focuses on the interface of individual- and population-based approaches to smoking cessation and the effects of social norms on smoking behavior. He examines how population-level tobacco use patterns change in response to public health policy or to social norms. This also includes examination of the impact of emerging tobacco products on population-level tobacco use patterns and the market-driven influence on health behavior. Dr. Zhu has received many awards, including the California Wellness Foundation/ University of California Wellness Lecture Award and the APHA Excellence Award from the American Public Health Association.
- Explain two ways that the 211 population is a good target for smoking cessation intervention efforts.
- Describe three results of an outreach effort to smokers through 211 in California
- Compare two results of 211 outreach with that of EMR referrals
CE credit is no longer available for this live activity. Credit will be available for the recorded version of this webinar in February.
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In support of improving patient care, the University of California, San Francisco is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
UCSF designates this live activity for a maximum of 1.0 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the webinar activity.
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California Psychologists: The California Board of Psychology recognizes and accepts for continuing education credit courses that are provided by entities approved by the Accreditation Council for Continuing Medical Education (ACCME). AMA PRA Category 1 CreditTM is acceptable to meeting the CE requirements for the California Board of Psychology. Providers in other states should check with their state boards for acceptance of CME credit.
California Behavioral Science Professionals: University of California, San Francisco School of Medicine (UCSF) is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for behavioral health providers. UCSF maintains responsibility for this program/course and its content.
Course meets the qualifications for 1.0 hour of continuing education credit for LMFTs, LCSWs, LPCCs, and/or LEPs as required by the California Board of Behavioral Sciences. Provider # 64239.
ACCREDITATION FOR CALIFORNIA ADDICTION COUNSELORS
The UCSF office of continuing medical education is accredited by the California Consortium of Addiction Programs and Professionals (CCAPP), to provide continuing education credit for California addiction counselors. UCSF designates this live, virtual activity, for a maximum of 1.0 CCAPP credit. Addiction counselors should claim only the credit commensurate with the extent of their participation in the activity. Provider number: 7-20-322-0724.
ACCREDITATION FOR RESPIRATORY THERAPISTS
Unfortunately we are not able to offer CRCE credit through the AARC for this webinar. The webinar was not approved. We are sorry for this inconvenience.
This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.
All speakers, planning committee members and reviewers have disclosed they have no relevant financial relationships to disclose with ineligible companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.
Catherine Bonniot, Anita Browning, Christine Cheng, Brian Clark, Jennifer Matekuare, Ma Krisanta Pamatmat, MPH, CHES, Jessica Safier, MA, Maya Vijayaraghavan, MD, MAS, and Shu-Hong Zhu, PhD.