Dr. Pamela Ling is Professor of Medicine and Director of the Center for Tobacco Control Research and Education at the University of California San Francisco. Her research focuses on tobacco, media, social marketing, and young adults. The work includes analyses of thousands of previously secret tobacco industry documents detailing industry marketing strategies. Dr. Ling has special interest in the marketing of novel tobacco products including e-cigarettes, the global proliferation of U.S. tobacco marketing strategies, and using market research strategies to inform innovative clinical and public health interventions. She has contributed to three Surgeon General’s Reports on Tobacco and has been member of the American Society for Clinical Investigation since 2016. Dr. Ling has an active clinical practice in General Internal Medicine.
Dr. Tim McAfee is Professor in the Department of Behavior & Social Sciences at the University of California, San Francisco. Dr. McAfee served as Director of CDC's Office on Smoking and Health (OSH) and Senior Medical Officer from 2010–2017. During his tenure, OSH developed, delivered, and evaluated Tips from Former Smokers®, the first federal anti-smoking media campaign, featuring real stories by people who smoked. He concurrently oversaw the federal role in the development of the National Network of Quitlines, which in conjunction with the Tips campaign helped millions of people quit.
During his tenure, OSH first identified the threat posed by e-cigarettes, especially for youth and young adults. He stewarded the 2014 50th anniversary Surgeon General’s Report, which recognized the potential for “end game” strategies beyond “tobacco control." He was also a senior reviewer and chapter author for the 2020 Smoking Cessation Surgeon General’s Report. Before his CDC work, he was a practicing primary care physician at Group Health (now Kaiser) in Washington state, where he oversaw one of the first successful implementations of the 5"A" cessation model in a large healthcare system, including gaining coverage for counseling and medications. He was a founder and Chief Medical Officer for Free & Clear (now a division of Optum/RVO Health), which developed, delivered, and evaluated telephone and web-based programs helping over a million people who smoke in their quitting attempts. Dr. McAfee is now working on UCSF’s Project Discovery Tobacco Project, investigating new industry products and strategies. He recently chaired WHO’s Tobacco Cessation Guideline Development Group and is a consultant to Vital Strategies Tobacco Control Division, collaborating with WHO to improve cessation support in low- and middle-income countries.
Ms. Roeseler retired as the Branch Chief of the California Tobacco Control Program, after 34 years of service with the California Department of Public Health. Ms. Roeseler began her work with the California Tobacco Control Program at its launch in 1989. During her tenure, she directed initiatives focused on changing social norms, advocacy, and direct cessation efforts. These initiatives led to a more than 80 percent reduction in per capita cigarette consumption, decreased adult smoking prevalence to 10 percent by 2019, halved lung cancer mortality rates, and saved $134 billion in healthcare costs by reducing tobacco-related illnesses. Ms. Roeseler has authored and co-authored numerous articles about the California Tobacco Control Program, covering its history, coalitions, tobacco marketing strategies, and “Kick It California,” formerly known as the California Smokers' Helpline.
By the end of this webinar, participants will be able to:
- Identify two reasons why tobacco industry denormalization is important to tobacco control and tobacco cessation among youth.
- Describe three novel non-cigarette nicotine products and their potential impact on youth tobacco use.
- Describe two important consequences of the destruction of the Office on Smoking and Health at CDC for the capacity of the US tobacco control/Endgame/cessation ecosystem, including impacts on availability of cessation support.
- Describe two ways the US tobacco control/Endgame/cessation ecosystem can adapt to the loss of federal capacities.
- State at least three strategies for creating a resilient tobacco use prevention program and three methods for responding to threats.
One hour and a half of FREE credit can be earned, for participants who joined the LIVE session, on Wednesday, October 29, 2025. CME/CEU registration will close EOD 11/11/25. So claim credit soon!
Follow these instructions to claim credit:
- Go to UCSF’s Cloud CME website for this webinar: https://ucsf.cloud-cme.com/course/courseoverview?P=0&EID=20173
- Click on “Register”
- Either sign in with your email address and password or create an account (Make sure to add the correct professional designations (credentials) and profession into your profile, because this affects the credit you receive on your certificate.)
- Click the circle for “Webinar with CE Credit - $50.00” and then enter in the promotional code, SAMHSA23 (case sensitive). If you are a provider in California, use the code CADPH23 (case sensitive). Click “Continue” and then click the “Finish” button.
- A receipt will populate the screen. You can either have it emailed to you or you can close the window.
- Click on “MyCME” on the top navigation bar, then click on the tile “Claim Credit”
- Enter in the Activity ID number: 20173
- Check the “Yes” box for the attestation statement and sign or type your name, then click on “Claim Credit”
- You will land on the “Evaluations and Certificates” page – answer the evaluation questions (This is a separate evaluation from the one you already completed the day of the training. This CME evaluation is mandatory to earn a certificate, however only the questions shaded in pink are required.)
- The first question, “Please enter the number of hours you attended” – enter in 1.5
- Complete the remainder of the questions and click on “Submit”
- On the final screen, you can download your certificate by clicking on “Download Certificate”
You will also receive an email from UCSF CME with a link to your certificate and a PDF of your certificate.
Certificates of Attendance
Click here to generate a certificate of attendance for participating on this webinar.
ACCME Accreditation
In support of improving patient care, the University of California, San Francisco is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
UCSF designates this live activity for a maximum of 1.5 AMA PRA Category 1 CreditsTM. Physicians should claim only the credit commensurate with the extent of their participation in the webinar activity.
Advance Practice Registered Nurses and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 CreditTM issued by organizations accredited by the ACCME.
Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 CreditTM are acceptable for continuing medical education requirements for recertification.
California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA category 1 CreditTM. If you are a pharmacist in another state, you should check with your state board for approval of this credit.
California Psychologists: The California Board of Psychology recognizes and accepts for continuing education credit courses that are provided by entities approved by the Accreditation Council for Continuing Medical Education (ACCME). AMA PRA Category 1 CreditTM is acceptable to meeting the CE requirements for the California Board of Psychology. Providers in other states should check with their state boards for acceptance of CME credit.
APA: Continuing Education (CE) credits for psychologists are provided through the co-sponsorship of the American Psychological Association (APA) Office of Continuing Education in Psychology (CEP). The APA CEP Office maintains responsibility for the content of the programs.
Up to 1.5 CE Credits may be claimed.
ASWB: As a Jointly Accredited Organization, UCSF Continuing Education is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Organizations, not individual courses, are approved under this program. Regulatory boards are the final authority on courses accepted for continuing education credit. Social workers completing this course receive 1.5 general continuing education credits.
Interprofessional Continuing Education Credit (IPCE): This activity was planned by and for the healthcare team, and learners will receive 1.5 Interprofessional Continuing Education (IPCE) credits for learning and change.
Disclosures
This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.
All speakers, planning committee members and reviewers have disclosed they have no relevant financial relationships to disclose with ineligible companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.
Catherine Bonniot, Christine Cheng, Brian Clark, Pamela M. Ling, MD, MPH, Jennifer Matekuare, Timothy McAfee, MD, MPH, Ma Krisanta Pamatmat, MPH, CHES, April Roeseler, BSN, MSPH, Jessica Safier, MA, Jason Satterfield, PhD, and Maya Vijayaraghavan, MD, MAS.