SCLC's webinar series is integral to the technical assistance provided by the SCLC. Nationally recognized smoking cessation experts offer the latest information related to smoking cessation (including effective interventions) for the general and the behavioral health populations.
The Goals of SCLC’s Webinar Series:
Provide training and technical assistance to raise awareness of the many benefits smoking cessation efforts and to increase understanding of effective smoking cessation strategies.
Implement or enhance existing tobacco cessation services using evidence-based practices.
Ensure that consumers and staff have access to smoking cessation services and support to promote health and wellness.
Establish partnerships between behavioral health and nicotine cessation organizations to increase available tobacco cessation resources in communities.
SCLC has over 100 webinars covering the latest topics on tobacco addiction and recovery
Current Webinars
The Tobacco Endgame: History, Headwinds, and the Horizon
Professor Emerita, Department of Social & Behavioral Sciences, UCSF and Editor Emeritus, Tobacco Control
Ruth E. Malone, RN, PhD is Professor Emerita of Nursing and Health Policy, Department of Social and Behavioral Sciences, University of California, San Francisco. She is internationally known for her research and analysis on the policy dynamics of tobacco control and has published widely on the tobacco endgame. Since she first used the term “endgame” to characterize new supply-side policy proposals in a 2010editorial, the idea that an endgame for the commercial tobacco epidemic is possible has gained global traction. In work funded by the National Cancer Institute and the California Tobacco-Related Disease Research Program, and in projects funded by the California Tobacco Prevention Program, she and her team contributed key research and analytic papers to the tobacco endgame literature and developed resources to help communities and programs working on endgame initiatives. She is a member of the California Endgame Advisory Council and has served as an expert panel member for the forthcoming WHO FCTC report on forward-looking measures that might be implemented by countries at advanced stages of tobacco regulation. From 2009 through 2023 she served as Editor-in-Chief of the leading international policy journal in the field, Tobacco Control, published by BMJ Journals.
Webinar Objectives:
By the end of this webinar, participants will be able to:
Discuss the broad concept of a tobacco endgame and how its definition differs from tobacco control
Name two ways in which cessation services are synergistic with endgame policies
Identify tobacco industry strategies that undermine endgame goals and consider how cessation programs can apply knowledge about the tobacco industry in motivating and supporting cessation
Professor of Medicine in the Division of General Internal Medicine and Director of the Center for Tobacco Control Research and Education, University of California, San Francisco
Dr. Pamela Ling is Professor of Medicine and Director of the Center for Tobacco Control Research and Education at the University of California San Francisco. Her research focuses on tobacco, media, social marketing, and young adults. The work includes analyses of thousands of previously secret tobacco industry documents detailing industry marketing strategies. Dr. Ling has special interest in the marketing of novel tobacco products including e-cigarettes, the global proliferation of U.S. tobacco marketing strategies, and using market research strategies to inform innovative clinical and public health interventions. She has contributed to three Surgeon General’s Reports on Tobacco and has been member of the American Society for Clinical Investigation since 2016. Dr. Ling has an active clinical practice in General Internal Medicine.
Professor, Department of Behavior & Social Sciences, University of California, San Francisco
Dr. Tim McAfee is Professor in the Department of Behavior & Social Sciences at the University of California, San Francisco. Dr. McAfee served as Director of CDC's Office on Smoking and Health (OSH) and Senior Medical Officer from 2010–2017. During his tenure, OSH developed, delivered, and evaluated Tips from Former Smokers®, the first federal anti-smoking media campaign, featuring real stories by people who smoked. He concurrently oversaw the federal role in the development of the National Network of Quitlines, which in conjunction with the Tips campaign helped millions of people quit.
During his tenure, OSH first identified the threat posed by e-cigarettes, especially for youth and young adults. He stewarded the 2014 50th anniversary Surgeon General’s Report, which recognized the potential for “end game” strategies beyond “tobacco control." He was also a senior reviewer and chapter author for the 2020 Smoking Cessation Surgeon General’s Report. Before his CDC work, he was a practicing primary care physician at Group Health (now Kaiser) in Washington state, where he oversaw one of the first successful implementations of the 5"A" cessation model in a large healthcare system, including gaining coverage for counseling and medications. He was a founder and Chief Medical Officer for Free & Clear (now a division of Optum/RVO Health), which developed, delivered, and evaluated telephone and web-based programs helping over a million people who smoke in their quitting attempts. Dr. McAfee is now working on UCSF’s Project Discovery Tobacco Project, investigating new industry products and strategies. He recently chaired WHO’s Tobacco Cessation Guideline Development Group and is a consultant to Vital Strategies Tobacco Control Division, collaborating with WHO to improve cessation support in low- and middle-income countries.
Former Branch Chief, California Tobacco Control Program, California Department of Public Health
Ms. Roeseler retired as the Branch Chief of the California Tobacco Control Program, after 34 years of service with the California Department of Public Health. Ms. Roeseler began her work with the California Tobacco Control Program at its launch in 1989. During her tenure, she directed initiatives focused on changing social norms, advocacy, and direct cessation efforts. These initiatives led to a more than 80 percent reduction in per capita cigarette consumption, decreased adult smoking prevalence to 10 percent by 2019, halved lung cancer mortality rates, and saved $134 billion in healthcare costs by reducing tobacco-related illnesses. Ms. Roeseler has authored and co-authored numerous articles about the California Tobacco Control Program, covering its history, coalitions, tobacco marketing strategies, and “Kick It California,” formerly known as the California Smokers' Helpline.
Webinar Objectives:
By the end of this webinar, participants will be able to:
Identify two reasons why tobacco industry denormalization is important to tobacco control and tobacco cessation among youth.
Describe three novel non-cigarette nicotine products and their potential impact on youth tobacco use.
Describe two important consequences of the destruction of the Office on Smoking and Health at CDC for the capacity of the US tobacco control/Endgame/cessation ecosystem, including impacts on availability of cessation support.
Describe two ways the US tobacco control/Endgame/cessation ecosystem can adapt to the loss of federal capacities.
State at least three strategies for creating a resilient tobacco use prevention program and three methods for responding to threats.
Access this by clicking on the "More Information" link of the webinar you have completed. Questions or concerns, please email Jennifer Matekuare at [email protected].
Accreditation
In support of improving patient care, the University of California, San Francisco is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
UCSF designates this live activity for a maximum of 1.0 AMA PRA Category 1 CreditsTM. Physicians should claim only the credit commensurate with the extent of their participation in the webinar activity.
For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 CreditsTM issued by organizations accredited by the ACCME.
The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 CreditsTM are acceptable for continuing medical education requirements for recertification.
The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA Category 1 CreditsTM. If you are a pharmacist in another state, you should check with your state board for approval of this credit.
The California Board of Psychology recognizes and accepts for continuing education credit courses that are provided by entities approved by the Accreditation Council for Continuing Medical Education (ACCME). AMA PRA Category 1 CreditTM is acceptable to meeting the CE requirements for the California Board of Psychology. Providers in other states should check with their state boards for acceptance of CME credit.
Continuing Education (CE) credits for psychologists are provided through the co-sponsorship of the American Psychological Association (APA) Office of Continuing Education in Psychology (CEP). The APA CEP Office maintains responsibility for the content of the programs.
As a Jointly Accredited Organization, UCSF Continuing Education is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Organizations, not individual courses, are approved under this program. Regulatory boards are the final authority on courses accepted for continuing education credit. Social workers completing this course receive 1.00 general continuing education credit.
This activity was planned by and for the healthcare team, and learners will receive 1.00 Interprofessional Continuing Education (IPCE) credits for learning and change.
The California Department of Healthcare Services (DCHS) recognizes up to 10 hours of continuing education from a non-accredited provider. If you are a provider outside of California, please check with your state board for your credit policy.
