Shu-Hong Zhu, Ph.D. is Professor of Public Health and the Director of the Center for Research and Intervention in Tobacco Control (CRITC) at the University of California, San Diego.  Dr. Zhu is internationally recognized for his research on the effects of telephone counseling for smoking cessation, whose work has influenced the implementation of state tobacco quitlines in the U.S. and the practice of other quitlines across the world.  In addition to continuing quitline research, Dr.