Megan Jacobs, MPH is the Senior Vice President of product for the Innovations center at Truth Initiative, where she brings an empathic, user-centered approach to product design that is key to the successful quit-smoking and vaping programs used by millions of people looking to break free from addiction. Ms.

Dr. Andrea Pratt (she/her/hers) is a licensed psychologist and Clinical Director at Kick It California where she provides supervision of the training, clinical operations, and development of tobacco cessation protocols for the program. She specializes in health psychology, and her clinical work has focused on treatment of tobacco use disorder, insomnia disorder, chronic pain and brief interventions for mood disorders. She has also developed expertise in treating tobacco cessation among individuals with mental illness.

Dr. Michael Businelle is a tenured Professor in the Department of Family and Preventive Medicine at the University of Oklahoma, and Co-Leader of the Stephenson Cancer Center’s Cancer Prevention and Control Program. He also Co-Directs the TSET Health Promotion Research Center which is staffed by over 145 employees. He is a national leader in the development of smartphone-based assessment and intervention tools.